Businesses enable their employees to work more efficiently and be more effective through the use of mobile applications. The integration of current systems to a mobile device clearly provides major benefits both internally and to the customer’s ability to interact with an organisation.

Some of the key business areas using mobile apps are sales force automation, customer facing applications, field service, inventory and logistics and supply chain.

Mobile has become a very important channel in the marketing mix making it vital for businesses to be able to communicate with customers or internally using this channel.

When we develop apps for mobile devices, it is important for us to consider the constraints of these devices. Mobile devices run on batteries and have less powerful processors than personal computers. Consideration must also be given to a wide array of screen sizes, hardware specifications and configurations due to the intense competition in mobile software and changes within each of the platforms.

Mobile application development requires use of specialised and integrated development environments. Mobile apps are first tested within the development environment using emulators and later subjected to field testing. Emulators provide an inexpensive way to test applications on mobile phones to which developers may not have physical access.

Case Studies

Inov8 developed an application to meet the need of Wellington Airport to increase availability of flight information to the public via iphones.